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From graphic design birth to the present，the importance of its visual language has been obtained agreement by graphic designers and art design theory researchers
in the worldwide．With the rapid development of science and technology and the continuous improvement of productivity, people’s living environment is changing．At the same time，this change sets higher demands for graphic design．Designer uses the visual language to express their thinking to the audience，hope to beat the moving mind and guide human behavior through their works．Only achieve this purpose can the process of visual communication end，interactive communication between designers and the audience seriously begun．Therefore，this paper mainly dwells on how to express the information to make a good communication between designers and the audience in graphic design．I hope this study could provide more effective method for visual expression of designers．
This paper elaborates on the application and building methods of visual language in graphic design with many domains knowledge such as aesthetics，cognitive science， design psychology,visual communication design．And make a survey to verify the conclusion of visual communication process--Anfluence human concepts，and guide human behavior．Then，the dissertation analysis a successful cases as a trenchant argument to summarize the direction and path of the development of visual communication in graphic design．
In China’s market economy and opening up and development of diversified cultural background，the multiple challenges facing domestic design，how to design the internationalization of local designers have every thought．In all the traditional elements of Chinese characters carrying their unique attributes and should be given a high degree of importance，and its message with its own strengths and the stmcture of the United States，the United States determines the image of Chinese characters in modem Chinese graphic design in an important position．
Speaking of China，Chinese characters，it has been since time immemorial，the characteristics of theirown development and changes．Kennedy from Our ancestors used stone in Shek Pik on a portrait of the first things a symbol of symbols，to the type of containers，and then the standard is now simplified，we can vaguely see the characteristics of such a square symbol．Study the characteristics of its graphic design is the nationalization of Our country all important part，no matter what the form of a square symbol to appear in print design.
Graphic design is a modem culture，rather than simply on the recognition of symbols or graphics．Explore the local culture and fred their own traditional culture and personality of the collision point，the formation of their own design style，this is the use of Chinese characters to the essence of graphic design．Graphical study of Chinese characters for the nationalization of our graphic design further intemationalization is extremely important and necessary．
Chinese culture is a profound，interrelated whole，Chinese characters can be said that this system is the most representative part of the shape of Chinese characters and expressions embody the Chinese people’S wisdom and creative ability,which is the basis of the visual arts in China part of it is bound tO China’S modem graphic design is the most important traditional visual resources．
The plane design performance method has many kinds of，Chinese the modern plane design to establish a new school in the world plane design，nationality’s performance method is needs the matter of concern. The different national design culture，with this nationalilty’s historical development，the cultural inheritance，the national spirit，the philosophy thought idea has the direct relations.Design art took cultural art a part， the potential essential manifests this national deep level the cultural connotation.This generation of designer can not leave the Chinese several millenniums deep cultures soil the blind pursue so一called internationalization design，pursues from new thought but already not new thing，actua1ly is the imitation process and the westemized process. The Chinese modern plane design should base tbe tradition，ancient and in the outstanding traditional cu1ture and art derives the nutrition from China.At the same time，to the traditional inheritanc significance，lies in the Preservation in no way which ossifies the tradition,nationality understanding for some kind of static form，but is must carry on the inovation in the traditional foundation，enable the tradition to have the new vitality.The China traditional cu1ture system forms is highly seals up and the conservative image，it through the interal machine一made movement，the adjustment consummates the growth change the process，form set of unusual rules the systems，its interior is containing the infinite strength.Art throughout needs to be fastidious the intrinsic continuous nature，one kind of artistic form production until is held，needs the specific history cultural context，including a nationality’s life style，the custom，ethics morals，the esthetic custom and so on.constitutes the latent in一depth culture structure，the deep lock to nationality’s psychology and the spirit，adjusts and is restricting the national cultUre development and the external cultural involvement.The Chinese modern plane design regarding the China traditional culture model，cannot be the superficial graphic solution with borrows，is must truly take root the national spirit.
The China traditional culture still deep deeply was affecting Chjnese’s life and the esthetic custom.The design basic goal is solves the problem for the populace，this inevltably requests Chinese modern the design to have to adapt with this nationa lity’s cultural esthetic psychology.After the west the modern design idea also believed that，the work is one kind of infonnation carrir， is one kind of specific cultura1 system hides the language or the mark，when a designer has comp1eted some work，he not only has created his use value，moreover also has poured into some kind of uinque cu1tura1 connotation humanities value.Along with the Chinese national strength power，the contemporary China’s consumer not merely pauses to the modern plane design demand in only is has some kind of practical function value in the stratification plane，but also must meet people’s spiritual life need，practical provides，the emotion，the psychological various expense experience for the people.Therefore the modern design even more pays attention to the design the cultural attachment value.This article affects the China traditional culture through the analysis the Chinese phi1osophy and esthetic is ideal，tries hard to promu1gate the China traditiona1 cu1ture art intrinsic formation reason and the unique characteristic.How borrows this to analyze the Chinese modern plane to design better comp1eting to the China traditional cu1ture art model.The modern plane design must do takes root the national culture，must penetrate understands the Chinese nation culture the spiritual characteristic as well as the China traditional cu1ture，the artistic characteristic.China’s calligraphy and painting art is the China unique artistic form，among them in has inherited the traditional culture philosophy and the esthetic characteristic，the modern plane design may derive the nutrition from the water ink art，rich design language and connotation.At the same time，in the modern design to the Chinese character app1ication also needs to understand the Chinese character art own art rule，is in order to better achieves mastery through a comprehensive study of a subject in the design.The Chinese tradition graph also widely applies in the design，through the analysis tradition graph characteristic connotation，discusses well profits from Chinese the traditional graph design.
Chinese character is the epitome of Chinese culture is the spirit of the Chinese nation carrier．Its own with the 1ayers of accumulated heritage of the Chinese characters into history,to witness history,to understand the ties of history and a window．Chinese characters not only from the Creation of the deep thinking on the building structure and the establishment of the Chinese nation's awareness，but also values，aesthetic orientation，and other aspects of Chinese culture and the development of the statute has played a role．“The Chinese people and China Precision dexterous precision smart is the same．” Chinese culture is the formation and development of China’s basic conditions and the most important strength of the building，behind the Chinese way of thinking，ideas and the spirit of humanistic ideas，China's modem graphic design and orientation of the development of morphology has produced subtle shaping role．
Chinese character as the most important exchange of ideas and a written symbol system has become an important carrier of visual communication．In modem visual communication design,creation and use of the Chinese way of thinking and Rubik’s cube．1ike composition of the disorder in the preface to the poetic essence，become explore China’s modem design and build the foundation forms the basis．From the perspective of Chinese Construction”concept of admission as”concepts and analysis of this concept reflects the intention of thinking．A multi—angle observation and creative way of thinking the main line，from visual perception，methods，mood，shape and other aspects of the study of Chinese characters three．dimensional¨view of the admission as”the thinking and design of the relationship between the source and from culture to explore deep contributed China has unique aspect of modem design based on the intrinsic． Research observation method is to a deeper understanding of spirits for the modeling study to provide shortcuts"to enhance observation and analysis capabilities；creative thinking Oil how to proceed，we designed is the key to our future thinking design study lay the foundation for the Carding．Call for and look through the in—depth nature of the phenomenon，and eventually realize the reunification of the origin of the design．Thereby triggering aesthetic consciousness and psychology of continuity to meet contemporary people 011 the emotional，cultural and spiritual needs of reunification．
The Chinese character which was left intact so far is one of the most ancient pictograph and associative compound characters．Our ancestor’s intelligence is proved by the unique word-formation methods．Research on Chinese configuration has found that it contains substantial ways of creative thinking ways during word-forming course，such as imagery thinking，abstract thinking and image thinking．Meanwhile，the development of modem graphic design depends on the source of innovation because the creative thinking could broaden the idea of designers，break stereotyped thinking and open a way out for design．In the view of this，this paper combines the thinking way with configuration characteristics to explore its practical application and value on graphic design．
At present，the connection between graphic design and traditional culture is more and more closer in China．The application and practice of character to graphic design have also increased．HoweveL just font style and s仃oke is chose as design elements，emphasizing the external form with a variety of ways such as breaking up the character structure，reorganization，deformation and other decorative treatments，but lack of deep research on correlation between the characters and design thinking，and aesthetic taste．
In this paper,Chinese configuration characteristic has been summarized based on word—formation methods，such as Hexateuch，four books and two books，and the association of configuration characteristics with configuration expression of creative picture in graphic design is discussed．At the same time，this paper was analyzed the thinking ways in Chinese word—formation process and mutual immersion between these ways and creative thinking in graphic design．
Studies have shown that the ways of thinking and configuration features in Chinese word—formation methods have a close relationship with graphic design, which could be directly applied integratedly to graphic design，and provide more ideas for originality and expression element．
In short，it carl be fully appreciated the unique creativity of Chinese characters according to thinking ways and configuration characteristic implicated on word-formation methods．To design workman，tyey have a clear, deep understanding about word—formation methods and thinking，apply the concept to design and constantly explore more innovation suitable for the development of modem graphic design．
Character Graphics is increasingly used in modern graphic design．Based on the external structural aesthetic perception of Chinese characters and unique visual semantic features of pictographic character,higher demands are required for redesigning Character Graphics and extending and exploring its cultural essence．Elevating visual form to perceptual form，further exploring its deep spiritual connotation and perfectly serving the theme of design have become the prime concern for the graphic designers．The essay puts forward that the research on character graphics is desirable for promoting the development of the national design course as well as inheriting and carrying forward the spirit of t Chinese humanities．
Chinese traditional calligraphy Elements is all unique art in the world．It becomes more precious in design domain which is unprecedentedly internationalized,furthermore，it has broader prospects and appreciation of the beauty value in the use ofmodem graphic design．
The paper falls into four parts：The fLrst part，traditional calligraphy elements and modern graphic design．In this part,it has carried out concrete analysis by combining logo design,poster design，packaging design and so on． It mainly focuses on the Chinese implication surrounding the traditional calligraphy and the use in modem graphic design． the operation method of traditional calligraphy Elements in modem graphic design．it simply analyses the operation method of the existing traditional calligraphy elements，for example，the performance in Pen and ink,paper and ink that China's traditional”four treasures”， the novelty in Verve Creative ink technique of expression in modern graphic design works and also the interesting in being similar to intention．the innovative idea of traditional calligraphy Elements be found in modem graphic design．it analyses the relations between the tradition calligraphy and Chinese tradition culture by using all example and also analyses the good implies Chinese calligraphy holding．It discusses the shape and the intention expressing in the tradition calligraphy to reflect the Arts Innovation beyond tradition calligraphy and Creativity and vitality of abstract Chinese characteristics art in modem graphic design．Fourth part,the aesthetic implication of Tradition calligraphy elements in modern graphic design．In this part，it first analyses and draws a conclusion on several change ways in tradition calligraphy such as applying directly，applying variably，inherit,multi-media means,which combines lots of excellent works．The second analyses the following aspects：the expression of tradition calligraphy element appreciation in beauty、rccipient's mentality and nostalgia、cultural implication of works and visual impacts．
The paper includes many excellent works written by lots of famous designers，it has attached greatm"importance to the Chinese tradition calligraphy elements in the use of logo design，poster design，packaging design，it also emphasizes that originaUty，commercialization and practicability must be included in the Chinese tradition calligraphy elements，meanwhile，it makes some tries in stressing the characteristic and expressing“shape”and the“intention”.Subjects involving interpret that the modem people be in purchase of appreciation ofthe beauty temperament interest different，and running aRer fad newly from different graphic design angle， it expresses new understanding about the Chinese tradition calligraphy elements and shows uniqueness that the designer runs after in graphic designing．
National culture is no doubt a gigantic art design culture to a country having long,history． TO achieve a high level in art design，one must has an in-depth understanding and exploring to all kinds of nations，and at the same time，do not be bind by some habits existing in art design work．Only by thinking and continuous studying,can designers reach the level of promotion and self-break．Our design not only needs the”world graceful manner”，but also can present”national
characteristics”.
Chinese calligraphy undertakes abundant accumulation of national cultural, contains the basic spirit of Chinese culture，on which basis its vitality is endless．So it needs further study in Chinese calligraphy art elements and its forms，absorbing other countries soul to make Chinese calligraphy art stand out among the art field,and glitter out her resplendent brilliant rays．
The Chinese folk art is the most original of the cereation and the aestheties of our long-history nationlity．Being closely bound up with people’s basic necessities of life，the Chinese flok art is produced from people’s daily life，and is the most unpretending embodiment of the article thoughts and article languages of people’s labor life．It I s also a precious deposR for the modem art design,which wilt not dry up．Its appearanee is diverse，the category is abundant，the content is deep，the history is long and it stores valuable knowedge，emotion and scientific technique．The reason of success of many graphic design works，which been accredit by the international design field and represent the excellence piece of Sinicism，Can not depart from faving a foothld mainland，absorbing the nourishment of Chinese traditional art and Chinese flok art．
A national design art development，should take the background by the national culture．The aesthetics thought the prenciple of creation and the method of modeling of the folk art，which having the culture characteristic，enriches the modem vision transmission design．The Chinese folk arts model belongs to the independent vision
sylnbolism，it develops in the primitive artistic foundation，having the characteristic of humanity’S，primitive thought．The folk art influenced deeply by the folk custom consciousness and the psychlolgical restriction，its performance method use straightly espressing the feeling、the free space and time、the symbolic implication，yin and yang elements diea unconventionally transmit the main thought．The modle way of the dynamic sketch、decoration、the geometry and the writing performance，all have utilization，which enrich the visual transmission design．
Paper first analyzes the status of folk art and the current status of the Chinese localization of design,art and design expounded the necessity and importance of nationalization，the current art and design elements need to be around people；Second，elements from the folk art form and content have been classified to understand the elements of folk art in the vector help us to understand the elements of folk art to understand the meaning of some elements of folk art helps us to more profound grasp of folk art elements，from the connotations to make the right association；Third，summed up the functions and characteristics of folk art，highlighting the spirit of folk art elements and the concept of Chinese philosophy,as well as it has the characteristics of symbols and transmitted；Then,the proposed development and localization of graphic design needs of this view,that the graphic art and design is no longer a point，line，surface segmentation and combination of simple，but should seek is no need for words to express，they Call convey a certain visual effects of
information graphic design，which is a lingering charm of Chinese culture and ethnic
roots of the graphic design，and through drawing on modem graphic design in Japan
to reflect on our country should be designed to localize the direction of development；Finally,through different ways and means to bring elements of folk art to the clever application of modem graphic design，and through practical examples to verify and summarize the previous studies．Full-text that we could achie—ve prominent theme，point of view clear．
I hope through my exploration researeh,make the preeious aspect the folk art，the part worth studying，such as the multiplicity of model technique the flcxiblity the interesting of decoration，the richly colorful picture elemeng as a system research．Discusses the recombination of the folk arts spiritual elemeng and the modern design language，and make it have the nes time characteristic and rich modern design artistic language and the thought connotation．
Starting from status of Chinese graphic design ,it analyses the behavior of the national design concepts and cultures in the graphic design.It also summes up the usuages of various elements of national tradition in the visual language ,and suggests the integration of modern visual language and national concepts and elements.
楼主 2016-03-11 09:39 回复
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